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The Denny's Story: How a Company in Crisis Resurrected Its Good Name by Jim Adamson,

The Denny's Story: How a Company in Crisis Resurrected Its Good Name by Jim Adamson,
The Denny’ s Story In the early ’ 90s, the Denny’ s restaurant chain was faced with charges of race discrimination that severely damaged its image. Stories of African-American customers who were denied service or asked to prepay before eating were made public across the United States and around the world. In 1994, Denny’ s settled two class-action lawsuits for $54 million. Add to that a parent company riddled with debt and a corporate culture firmly locked in the past, and it seemed that permanent shadow had been cast in the doorway of Denny’ s. Then CEO Jim Adamson came on board. He kept the doors open and, in time, opened the minds of employees to a new way of doing business. Adamson assembled a team of people from across the country to tackle the daunting task of transforming the company culture, making inclusiveness and diversity central to the everyday work ethic at Denny’ s. Now, every employee— from waitstaff to managers— receives specific training that emphasizes respect for differences among people. And for two consecutive years, Fortune magazine has ranked Denny’ s and its parent company among the top ten companies for minorities in America. What it took to turn the company around was hours and hours of hard work; thoughtful, innovative, and proactive programs; the willingness to lead and take risks; and, most of all, an absolute commitment to do the right thing— no matter what. Denny’ s has not just survived— it has flourished, becoming a mode of success for companies large and small, in every industry. The Denny’ s Story is the real-life account of how the company pulled itself out of a public relations nightmare andearned back the trust of its customers. Adamson describes how his prior professional experience prepared him for the work he faced in restoring Denny’ s reputation after a series of troubling incidents that led to lawsuits filed against the company.



American Reprographics Company - American Reprographics Company is the largest reprographics company in the United States, providing business-to-business document management services to the architectural, engineering and construction industry, or AEC industry. It also provides these services to companies in non-AEC industries that require sophisticated document management services.

American Tower Management - American Tower Management is a company at Boston, Massachusetts operating smaller telecommunication towers. The highest tower of American Tower Management is according to FCC listings at Forestville with a height of 145.

UK Debt Management Office - The UK Debt Management Office (DMO), was established on 1 April 1998. The DMO is responsible for carrying out the Government's debt management policy of minimising financing costs over the long term, taking account of risk, and managing the aggregate cash needs of the Exchequer in the most cost-effective way, in both cases consistently with the objectives of monetary and any wider policy considerations.

American Management Systems - American Management Systems was founded in 1970 as a technology and management consulting firm. It was founded by a group of former United States defense department officials who worked under Robert McNamara in the Kennedy and Johnson administrations.



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